True to our Nordic roots and our founder’s desire to push back the limits, we want to make every outing an adventure. Odlo designs incomparable technical garments and underwear that inspire outdoor enthusiasts to push themselves to the limit in every season, without sacrificing comfort.
Odlo’s mission
The Odlo brand’s raison d’être is to help people give their all and share their passion. In the heart of the Swiss Alps, Odlo designs clothing for those who know there’s always so much to discover outside.
Who is Odlo
Founded in 1946 by Odd Lofterød senior, Odlo quickly made its mark on the sports industry with major innovations: nylon cross-country ski suits, Thermic synthetic layer base layers, the three-layer system, and innovative odor-limiting textiles. Today, Odlo continues to push the boundaries and equips top athletes, including the Swiss-Ski Nordic teams, with high-performance garments for all year round.
Key dates
- 1946: Odd Lofterød senior founds Odlo in Norway.
- 1964: The Odlo nylon cross-country ski suit revolutionizes the sport, worn by the Norwegian national team.
- 1972: Over 25 teams at the Sapporo Games wear Odlo Thermic, the first synthetic base layer.
- 1986: Odlo moves to Switzerland and launches the revolutionary three-layer system.
- 1994: Expansion into running and outdoor, introduction of the recycling guarantee.
- 2002: Launch of “Effect” base layers with silver ions to minimize odors.
- 2008: Odlo joins the Fair Wear Foundation.
- 2011: First 100% recycled seamless base layer (Evolution Greentec).
- 2016: 70th anniversary and new slogan: “Technical clothing engineers since 1946”.
- 2017: Ceramicool technology, using the refreshing properties of ceramics.
- 2018: Ceramiwool, Ceramiwarm and F-Dry innovations; collaboration with Zaha Hadid Design.
- 2019 : Presentation of I-THERMIC, intelligent thermal technology.
- 2021: Investments in solar panels, Fair Wear Foundation leader for the 6th year.
- 2023: Martin Fourcade global ambassador, slogan “There’s more out there”, collaboration with Burton Snowboard.
- 2024: Team Odlo X-Alpi partnership and campaign with the Gasparin sisters.
- 2025: 83% recycled polyester in the brand’s products.
