NEW BALANCE
Let’s make excellent happen
New Balance presents a complete range of running shoes, apparel and accessories designed to optimize performance and enhance the running experience. The shoes, available for both men and women, incorporate advanced technology offering responsiveness, a variety of support and stability options, as well as lasting comfort over long distances. The bold styling of the models, available in a variety of shapes and colors, is combined with innovative features such as the Fresh Foam midsole for ultra-soft cushioning and lightweight, responsive FuelCell technology for dynamic propulsion.
Some shoe models feature trail technology, with a Vibram® outsole for stable traction and waterproof GORE-TEX® fabric for protection against the elements. Others offer stability options, including medial support and T-BEAM technology. In addition to footwear, the collection includes high-performance running apparel, equipped with NB DRY and NB ICE technologies to wick moisture and maintain comfort during intensive runs.
For changing weather conditions, New Balance offers NB HEAT, NB Wind Defy and NB Water Defy garments that maintain concentration and offer protection.
Histoire New Balance Depuis 1906, New Balance écrit une histoire unique. Fondée sous le nom de ``The New Balance Arch Company``, l'entreprise confectionnait à l'origine des semelles orthopédiques. En 1961, elle a révolutionné le monde de la course à pied en lançant la première chaussure spécialement conçue pour cette discipline, la Trackster. En 1972, Jim Davis racheta la marque lors du Marathon de Boston, demeurant son propriétaire unique jusqu'à aujourd'hui. Sous sa direction, New Balance a toujours revendiqué son indépendance et s'est consacrée à la performance et à la qualité. Toujours à la pointe de l'innovation, New Balance intègre de nouvelles technologies, telles que le Fresh Foam X et le Fuelcell, pour répondre aux besoins des athlètes d'aujourd'hui. Elle investit également la scène internationale en parrainant des événements prestigieux, dont les Marathons de New York, Londres et Valence. En bref, New Balance incarne une tradition d'excellence qui perdure de génération en génération, offrant à tous les athlètes un avantage indéniable sur la voie de la victoire.
NEW BALANCE RANGE
Fresh Foam range
Fresh Foam technology uses the latest advances in “Data to Design” to provide a snug underfoot cushioning. The cushioning of the Fresh Foam midsole has been precisely designed to guarantee a light, ultra-comfortable stride. These products are ideal for all distances and for runners looking for maximum comfort.
Fuelcell range
Fuelcell technology is a thinner and therefore lighter TPU foam providing maximum dynamism and energy return. This material is denser than EVA, thanks to nitrogen injection during molding.
Each of the New Balance FuelCell running shoes in the range has slightly different performance characteristics, so you can choose a model that perfectly matches your running style and goals.
For a comfortable, well-cushioned run, opt for the New Balance Rebel V2, designed for both training and intense racing. Take it to the next level with the FuelCell SC Elite V3, which combines the ultra-reactive bounce of the midsole with the dynamic energy return and stability of the Energy Arc system, complemented by a full-length carbon plate. As for the New Balance FuelCell Propel V3, it offers exceptional everyday performance thanks to its lightweight upper.
If you’re looking for a versatile running shoe that lets you benefit from the high-performance energy return of FuellCell technology, then this is the collection for you.
Recommended use
<80Kg (♂) / <65Kg (♀)
All the way to the marathon
Competition
Neutral
Trail range
Rough terrain, rock gardens and humidity are unique challenges for footwear requiring technical construction. For those who like to get off the beaten track, New Balance offers a range of shoes designed for both novices and experts in the great outdoors.
NEW BALANCE TECHNOLOGY
Fresh Foam X
Evolution of the FreshFoam technology developed by New Balance’s R&D department. It provides even more cushioning and a better energy return during the propulsion phase. Conceived from data collected by runners, the design of the sole is in fact worked on using the LASER ENGRAVED process, which is a laser engraving of the external parts to gain in lightness and dynamism.
Fuelcell
FuelCell is a nitrogen-injected EVA foam.
FuelCell technology promotes greater responsiveness and improves runner performance. New Balance has evolved this material by adding more compression capacity to offer responsive, soft and lightweight cushioning.
This translates into a substantial improvement in propulsion in the toe-off phase, with a high level of rebound (14% more energy return).
