{"id":48882,"date":"2025-09-29T15:43:32","date_gmt":"2025-09-29T13:43:32","guid":{"rendered":"https:\/\/contentful.lepape.com\/salewa-pionnier-de-lalpinisme-et-des-sports-de-montagne\/"},"modified":"2025-09-29T15:43:32","modified_gmt":"2025-09-29T13:43:32","slug":"salewa-pionnier-de-lalpinisme-et-des-sports-de-montagne","status":"publish","type":"page","link":"https:\/\/contentful.lepape.com\/en\/salewa-pionnier-de-lalpinisme-et-des-sports-de-montagne\/","title":{"rendered":"Salewa: pioneers in mountaineering and mountain sports"},"content":{"rendered":"<section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><div class=\"banner-text mb-8\" style=\"background-color: #eded04;\" x-component=\"BannerText\" x-container=\"false\" x-data='{&quot;background_color&quot;:&quot;#eded04&quot;,&quot;image_position&quot;:&quot;right&quot;,&quot;tags&quot;:&quot;H1&quot;,&quot;title&quot;:&quot;Salewa: pioneers in mountaineering and mountain sports&quot;,&quot;subtitle&quot;:&quot;&quot;,&quot;image&quot;:{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/History-a.jpg&quot;,&quot;alt&quot;:&quot;&quot;},&quot;content&quot;:{&quot;text&quot;:&quot;&quot;,&quot;position&quot;:&quot;middle&quot;,&quot;color&quot;:&quot;#000000&quot;},&quot;button&quot;:{&quot;label&quot;:&quot;D\\u00e9couvrir&quot;,&quot;link&quot;:&quot;https:\/\/www.lepape.com\/shop\/salewa&quot;,&quot;is_contact_form&quot;:false,&quot;contact_form_type&quot;:null,&quot;class&quot;:&quot;&quot;}}'><div class=\"banner right\">\n\t\t\t        <img decoding=\"async\" src=\"https:\/\/assets.lepape.com\/2025\/09\/History-a.jpg\" class=\"img-responsive\" alt=\"\"><\/div>\n\t\t\t    <div class=\"wrapper\">\n\t\t\t        <div class=\"wrapper-content container\">\n\t\t\t            <div class=\"row\">\n\t\t\t                <div class=\"col-lg-6 \" >\n\t\t\t                    <div class=\"content middle   \" style=\"color:#000000;\">\n\t\t\t                    <H1>Salewa: pioneers in mountaineering and mountain sports<\/H1><p><b><\/b><\/p><p class=\"content-wrapper\"><a data-form=\"contact-us-form\" href = \"https:\/\/www.lepape.com\/shop\/salewa\" class=\"mt-20-lg btn btn-transparent  \"> D\u00e9couvrir<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><style>.banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a{ color:#000000; border-color:#000000;}\n            .banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a:hover{ background-color:#000000; color:#eded04!important; border-color:#000000!important;}\n            \n@media (min-width: 576px) {}\n@media (min-width: 992px) {}\n<\/style><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\">\n\t\t\t<div class=\"breadcrumbs\" x-component=\"Breadcrumbs\" x-container=\"false\" x-data='[&quot;Home&quot;,&quot;Salewa: pioneers in mountaineering and mountain sports&quot;]'>\n                <ul class=\"items\">\n                    <li class=\"item home\">\n                        <a href=\"{{store url='\/'}}\" title=\"Go to the home page\">Home<\/a>\n                    <\/li>\n                    <li class=\"item cms_page\">\n                        <strong>Salewa: pioneers in mountaineering and mountain sports<\/strong>\n                    <\/li>\n                <\/ul>\n            <\/div><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;The origins: 1935&lt;\/h2&gt;\\n&lt;p&gt;It all began on &lt;strong&gt;July 8, 1935&lt;\/strong&gt;, in Munich. Josef Liebhart, director of the saddlers&amp;#8217; and upholsterers&amp;#8217; cooperative, founded a new structure for leather craftsmen.&lt;br \/&gt;\\nHe named it &lt;strong&gt;Salewa&lt;\/strong&gt;, a contraction of &lt;em&gt;Sa&lt;\/em&gt; (Sattler &amp;#8211; saddler), &lt;em&gt;Le&lt;\/em&gt; (Leder &amp;#8211; leather) and &lt;em&gt;Wa&lt;\/em&gt; (Waren &amp;#8211; goods).&lt;br \/&gt;\\nAt the time, no one could imagine that this small company would become one of the biggest names in mountaineering. &lt;\/p&gt;\\n&lt;h2&gt;Post-war: new horizons&lt;\/h2&gt;\\n&lt;p&gt;After the war and the currency reform of 1948, Salewa started up again.&lt;br \/&gt;\\nThe brand diversifies its catalog: &lt;strong&gt;Agfa photo cases&lt;\/strong&gt;, &lt;strong&gt;leather soccer balls&lt;\/strong&gt;, &lt;strong&gt;motorcycle bags&lt;\/strong&gt; and even &lt;strong&gt;hazelwood ski poles&lt;\/strong&gt;, which account for a large part of sales.&lt;br \/&gt;\\nThe foundations have been laid for multisport expertise.&lt;\/p&gt;\\n&lt;h2&gt;The first expeditions: 1955&lt;\/h2&gt;\\n&lt;p&gt;In 1955, Salewa became a legend with the design of a &lt;strong&gt;special backpack&lt;\/strong&gt; for the Andean expedition of Hermann Huber, future director of the brand.&lt;br \/&gt;\\nThis was the start of a long history of innovation for mountaineers.&lt;\/p&gt;\\n&lt;h2&gt;Technical innovations: the 1960s&lt;\/h2&gt;\\n&lt;p&gt;In the 1960s, Salewa revolutionized mountain equipment.&lt;br \/&gt;\\nThe brand launches the &lt;strong&gt;Classic studs&lt;\/strong&gt;, light and adjustable, still a flagship product today.&lt;br \/&gt;\\nIt also invented the &lt;strong&gt;tubular ice screw&lt;\/strong&gt;, which became a world standard.&lt;br \/&gt;\\nSalewa is a pioneer in alpine sports.&lt;\/p&gt;\\n&lt;h2&gt;A strong symbol: the eagle (1979)&lt;\/h2&gt;\\n&lt;p&gt;In 1979, &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;a href=\\&quot;https:\/\/www.lepape.com\/shop\/salewa\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;&lt;strong&gt;Salewa&lt;\/strong&gt; &lt;\/a&gt;&lt;\/span&gt;adopted its iconic &lt;strong&gt;eagle&lt;\/strong&gt; logo.&lt;br \/&gt;\\nA symbol of freedom, power and performance, it became the brand&amp;#8217;s hallmark.&lt;br \/&gt;\\nThe same year saw the launch of the Sierra igloo tent, confirming the company&amp;#8217;s determination to expand its range.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>The origins: 1935<\/h2>\n<p>It all began on <strong>July 8, 1935<\/strong>, in Munich. Josef Liebhart, director of the saddlers&#8217; and upholsterers&#8217; cooperative, founded a new structure for leather craftsmen.<br \/>\nHe named it <strong>Salewa<\/strong>, a contraction of <em>Sa<\/em> (Sattler &#8211; saddler), <em>Le<\/em> (Leder &#8211; leather) and <em>Wa<\/em> (Waren &#8211; goods).<br \/>\nAt the time, no one could imagine that this small company would become one of the biggest names in mountaineering. <\/p>\n<h2>Post-war: new horizons<\/h2>\n<p>After the war and the currency reform of 1948, Salewa started up again.<br \/>\nThe brand diversifies its catalog: <strong>Agfa photo cases<\/strong>, <strong>leather soccer balls<\/strong>, <strong>motorcycle bags<\/strong> and even <strong>hazelwood ski poles<\/strong>, which account for a large part of sales.<br \/>\nThe foundations have been laid for multisport expertise.<\/p>\n<h2>The first expeditions: 1955<\/h2>\n<p>In 1955, Salewa became a legend with the design of a <strong>special backpack<\/strong> for the Andean expedition of Hermann Huber, future director of the brand.<br \/>\nThis was the start of a long history of innovation for mountaineers.<\/p>\n<h2>Technical innovations: the 1960s<\/h2>\n<p>In the 1960s, Salewa revolutionized mountain equipment.<br \/>\nThe brand launches the <strong>Classic studs<\/strong>, light and adjustable, still a flagship product today.<br \/>\nIt also invented the <strong>tubular ice screw<\/strong>, which became a world standard.<br \/>\nSalewa is a pioneer in alpine sports.<\/p>\n<h2>A strong symbol: the eagle (1979)<\/h2>\n<p>In 1979, <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.lepape.com\/shop\/salewa\" target=\"_blank\" rel=\"noopener\"><strong>Salewa<\/strong> <\/a><\/span>adopted its iconic <strong>eagle<\/strong> logo.<br \/>\nA symbol of freedom, power and performance, it became the brand&#8217;s hallmark.<br \/>\nThe same year saw the launch of the Sierra igloo tent, confirming the company&#8217;s determination to expand its range.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759152618549\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-4\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/History_0-1024x1024.jpg&quot;}'width=\"1024\" height=\"1024\" src=\"https:\/\/assets.lepape.com\/2025\/09\/History_0-1024x1024.jpg\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"crampons Hagl\u00f6fs\" title=\"History_0\" srcset=\"https:\/\/assets.lepape.com\/2025\/09\/History_0-1024x1024.jpg 1024w, https:\/\/assets.lepape.com\/2025\/09\/History_0-300x300.jpg 300w, https:\/\/assets.lepape.com\/2025\/09\/History_0-150x150.jpg 150w, https:\/\/assets.lepape.com\/2025\/09\/History_0-768x768.jpg 768w, https:\/\/assets.lepape.com\/2025\/09\/History_0.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"col-sm-4\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-4-1024x1024.jpg&quot;}'width=\"1024\" height=\"1024\" src=\"https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-4-1024x1024.jpg\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"\" title=\"Hisotry blog 4\" srcset=\"https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-4-1024x1024.jpg 1024w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-4-300x300.jpg 300w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-4-150x150.jpg 150w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-4-768x768.jpg 768w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-4.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"col-sm-4\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-5-1024x1024.jpg&quot;}'width=\"1024\" height=\"1024\" src=\"https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-5-1024x1024.jpg\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"Hagl\u00f6fs\" title=\"Hisotry blog 5\" srcset=\"https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-5-1024x1024.jpg 1024w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-5-300x300.jpg 300w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-5-150x150.jpg 150w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-5-768x768.jpg 768w, https:\/\/assets.lepape.com\/2025\/09\/Hisotry-blog-5.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759152618549{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;1980s: collaborations and exploration&lt;\/h2&gt;\\n&lt;p&gt;The brand collaborates with legendary figures such as &lt;strong&gt;Reinhold Messner&lt;\/strong&gt; and &lt;strong&gt;Kurt Albert&lt;\/strong&gt;.&lt;br \/&gt;\\nThe expeditions became laboratories of innovation, even if they also suffered tragedies, such as the death of Siegfried Messner in 1985.&lt;\/p&gt;\\n&lt;h2&gt;New era: Oberalp Group (1990)&lt;\/h2&gt;\\n&lt;p&gt;In 1990, Salewa was acquired by &lt;strong&gt;Heiner Oberrauch&lt;\/strong&gt; and joined the &lt;strong&gt;Oberalp&lt;\/strong&gt; group.&lt;br \/&gt;\\nThe headquarters moved to &lt;strong&gt;Bolzano&lt;\/strong&gt;, in the heart of the Dolomites, a symbolic location that perfectly embodies the brand&amp;#8217;s Alpine identity.&lt;\/p&gt;\\n&lt;h2&gt;Lightweight and high-performance&lt;\/h2&gt;\\n&lt;p&gt;In the 1990s and 2000s, Salewa focused on a single objective: &lt;strong&gt;half weight &amp;#8211; double resistance&lt;\/strong&gt;.&lt;br \/&gt;\\nThe &lt;strong&gt;Helium&lt;\/strong&gt; helmet (1994), the lightest helmet on the market at the time of its launch, is a perfect illustration.&lt;br \/&gt;\\nIconic products such as the &lt;strong&gt;Sub 33&lt;\/strong&gt; carabiner and the &lt;strong&gt;Ultra&lt;\/strong&gt; Jacket follow.&lt;\/p&gt;\\n&lt;h2&gt;A global brand&lt;\/h2&gt;\\n&lt;p&gt;Salewa continues to expand, with the opening of its first store in Italy (2002), subsidiaries in France and Spain (2003), the launch of a footwear range (2005), and a presence in the United States (2007).&lt;br \/&gt;\\nIn Asia, Korea is becoming a key market with dozens of boutiques.&lt;\/p&gt;\\n&lt;h2&gt;A headquarters for community service (2011)&lt;\/h2&gt;\\n&lt;p&gt;In 2011, Salewa inaugurates a &lt;strong&gt;new headquarters in Bolzano&lt;\/strong&gt;: an innovative facility combining offices, warehouse and a world-class climbing gym.&lt;br \/&gt;\\nAn architectural and sporting manifesto.&lt;br \/&gt;\\n&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>1980s: collaborations and exploration<\/h2>\n<p>The brand collaborates with legendary figures such as <strong>Reinhold Messner<\/strong> and <strong>Kurt Albert<\/strong>.<br \/>\nThe expeditions became laboratories of innovation, even if they also suffered tragedies, such as the death of Siegfried Messner in 1985.<\/p>\n<h2>New era: Oberalp Group (1990)<\/h2>\n<p>In 1990, Salewa was acquired by <strong>Heiner Oberrauch<\/strong> and joined the <strong>Oberalp<\/strong> group.<br \/>\nThe headquarters moved to <strong>Bolzano<\/strong>, in the heart of the Dolomites, a symbolic location that perfectly embodies the brand&#8217;s Alpine identity.<\/p>\n<h2>Lightweight and high-performance<\/h2>\n<p>In the 1990s and 2000s, Salewa focused on a single objective: <strong>half weight &#8211; double resistance<\/strong>.<br \/>\nThe <strong>Helium<\/strong> helmet (1994), the lightest helmet on the market at the time of its launch, is a perfect illustration.<br \/>\nIconic products such as the <strong>Sub 33<\/strong> carabiner and the <strong>Ultra<\/strong> Jacket follow.<\/p>\n<h2>A global brand<\/h2>\n<p>Salewa continues to expand, with the opening of its first store in Italy (2002), subsidiaries in France and Spain (2003), the launch of a footwear range (2005), and a presence in the United States (2007).<br \/>\nIn Asia, Korea is becoming a key market with dozens of boutiques.<\/p>\n<h2>A headquarters for community service (2011)<\/h2>\n<p>In 2011, Salewa inaugurates a <strong>new headquarters in Bolzano<\/strong>: an innovative facility combining offices, warehouse and a world-class climbing gym.<br \/>\nAn architectural and sporting manifesto.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759153721433\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/SALEWA-HEADQUARTER_D1Z1337PB-OskarDaRitz-1.jpg&quot;}'width=\"1000\" height=\"563\" src=\"https:\/\/assets.lepape.com\/2025\/09\/SALEWA-HEADQUARTER_D1Z1337PB-OskarDaRitz-1.jpg\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"\" title=\"SALEWA-HEADQUARTER_D1Z1337PB-OskarDaRitz (1)\" srcset=\"https:\/\/assets.lepape.com\/2025\/09\/SALEWA-HEADQUARTER_D1Z1337PB-OskarDaRitz-1.jpg 1000w, https:\/\/assets.lepape.com\/2025\/09\/SALEWA-HEADQUARTER_D1Z1337PB-OskarDaRitz-1-300x169.jpg 300w, https:\/\/assets.lepape.com\/2025\/09\/SALEWA-HEADQUARTER_D1Z1337PB-OskarDaRitz-1-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759153721433{margin-top: 80px !important;}}<\/style><section id=\"\" class=\"section   vc_custom_1759148035380\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;Renewed identity and sustainability&lt;\/h2&gt;\\n&lt;p&gt;In 2014, &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;a href=\\&quot;https:\/\/www.lepape.com\/shop\/salewa\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;&lt;strong&gt;Salewa&lt;\/strong&gt; &lt;\/a&gt;&lt;\/span&gt;reinvents itself: &lt;strong&gt;new logo&lt;\/strong&gt;, &lt;strong&gt;new identity&lt;\/strong&gt;, and a presence in over 30 countries and 2,500 stores.&lt;br \/&gt;\\nThe brand is also committed to a sustainable future: &lt;strong&gt;Tirolwool\\u00ae Responsive&lt;\/strong&gt; wool (2017), &lt;strong&gt;Alpine&lt;\/strong&gt; Hemp (2018), and the &lt;strong&gt;Salewa Committed&lt;\/strong&gt; label (2022) guaranteeing more environmentally-friendly products.&lt;\/p&gt;\\n&lt;h2&gt;Salewa today&lt;\/h2&gt;\\n&lt;p&gt;In 2024, with the &lt;strong&gt;WE_AR* NATURE&lt;\/strong&gt; campaign, Salewa is reinforcing its message: &amp;#8220;Wear Nature, We are Nature&amp;#8221;.&lt;br \/&gt;\\nThe collections combine natural materials, innovative design and Alpine inspiration.&lt;br \/&gt;\\nStill guided by the eagle, the brand continues to fly high, between &lt;strong&gt;tradition and modernity&lt;\/strong&gt;, to equip mountain enthusiasts the world over.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>Renewed identity and sustainability<\/h2>\n<p>In 2014, <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.lepape.com\/shop\/salewa\" target=\"_blank\" rel=\"noopener\"><strong>Salewa<\/strong> <\/a><\/span>reinvents itself: <strong>new logo<\/strong>, <strong>new identity<\/strong>, and a presence in over 30 countries and 2,500 stores.<br \/>\nThe brand is also committed to a sustainable future: <strong>Tirolwool\u00ae Responsive<\/strong> wool (2017), <strong>Alpine<\/strong> Hemp (2018), and the <strong>Salewa Committed<\/strong> label (2022) guaranteeing more environmentally-friendly products.<\/p>\n<h2>Salewa today<\/h2>\n<p>In 2024, with the <strong>WE_AR* NATURE<\/strong> campaign, Salewa is reinforcing its message: &#8220;Wear Nature, We are Nature&#8221;.<br \/>\nThe collections combine natural materials, innovative design and Alpine inspiration.<br \/>\nStill guided by the eagle, the brand continues to fly high, between <strong>tradition and modernity<\/strong>, to equip mountain enthusiasts the world over.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759148035380{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-3\"><\/div><div class=\"col-sm-6\"><div class=\" offer widget-offers\" x-component=\"Offers\" x-container=\"true\" x-data='{&quot;css_class&quot;:[],&quot;nb_items&quot;:1}'><div class=\"offers-all\" x-component=\"OfferItem\" x-container=\"false\" x-data='{&quot;title&quot;:&quot;&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\/\/www.lepape.com\/shop\/salewa&quot;,&quot;title&quot;:&quot;Les produits Salewa&quot;},&quot;button&quot;:{&quot;label&quot;:&quot;Les produits Salewa&quot;,&quot;position&quot;:&quot;left&quot;},&quot;img&quot;:{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/medium_252-salewa-logo.png&quot;,&quot;alt&quot;:&quot;&quot;},&quot;position&quot;:&quot;&quot;}'>\n                <a href=\"https:\/\/www.lepape.com\/shop\/salewa\" title=\"\">\n                    <figure style=\"background-image:url(https:\/\/assets.lepape.com\/2025\/09\/medium_252-salewa-logo.png); align-items: baseline;\"><p><\/p><button class=\"btn btn-white w-full\">Les produits Salewa<\/button><\/figure>\n                <\/a>\n            <\/div><\/div><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><\/div><div class=\"col-sm-3\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><\/p>\n"},"excerpt":{"rendered":"<p>It all began in 1898, in Augsburg, Bavaria. Hans Deuter, the son of a modest family, began manufacturing bags and canvas for the German postal service. <\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-48882","page","type-page","status-publish","hentry","category-transverse-en","post","without-featured-image"],"acf":{"slider_univers":false,"banner_title":"","banner_text":"","banner_button_text":"","bunner_button_link":"","banner_button_color":false,"banner_button_text_color":false,"banner_image_desktop":false,"banner_image_mobile":false,"banner_background_color_dark":"","banner_background_color_clear":"","title_product_selection":"","sku_product_selection":"","product_selection_button_title":"","product_selection_button_link":"","slides":false},"author_meta":{"email":"julie.brial@lepape.com"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v25.6) - 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