{"id":48884,"date":"2025-09-29T14:31:51","date_gmt":"2025-09-29T12:31:51","guid":{"rendered":"https:\/\/contentful.lepape.com\/haglofs-du-petit-atelier-au-pionnier-de-loutdoor-nordique\/"},"modified":"2025-09-29T14:31:51","modified_gmt":"2025-09-29T12:31:51","slug":"haglofs-du-petit-atelier-au-pionnier-de-loutdoor-nordique","status":"publish","type":"page","link":"https:\/\/contentful.lepape.com\/en\/haglofs-du-petit-atelier-au-pionnier-de-loutdoor-nordique\/","title":{"rendered":"Hagl\u00f6fs: from small workshop to Nordic outdoor pioneer"},"content":{"rendered":"<section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><div class=\"banner-text mb-8\" style=\"background-color: ;\" x-component=\"BannerText\" x-container=\"false\" 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container\">\n\t\t\t            <div class=\"row\">\n\t\t\t                <div class=\"col-lg-6 \" >\n\t\t\t                    <div class=\"content middle   \" style=\"color:#ffffff;\">\n\t\t\t                    <H1><\/H1><p><b><\/b><\/p><p class=\"content-wrapper\"><a data-form=\"contact-us-form\" href = \"https:\/\/www.lepape.com\/shop\/haglofs\" class=\"mt-20-lg btn btn-transparent  \"> D\u00e9couvrir<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><style>.banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a{ color:#ffffff; border-color:#ffffff;}\n            .banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a:hover{ background-color:#ffffff; color:!important; border-color:#ffffff!important;}\n            \n@media (min-width: 576px) {}\n@media (min-width: 992px) {}\n<\/style><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\">\n\t\t\t<div class=\"breadcrumbs\" x-component=\"Breadcrumbs\" x-container=\"false\" x-data='[&quot;Home&quot;,&quot;Hagl\\u00f6fs: from small workshop to Nordic outdoor pioneer&quot;]'>\n                <ul class=\"items\">\n                    <li class=\"item home\">\n                        <a href=\"{{store url='\/'}}\" title=\"Go to the home page\">Home<\/a>\n                    <\/li>\n                    <li class=\"item cms_page\">\n                        <strong>Hagl\u00f6fs: from small workshop to Nordic outdoor pioneer<\/strong>\n                    <\/li>\n                <\/ul>\n            <\/div><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h1&gt;The Hagl\\u00f6fs story: from small workshop to Nordic outdoor pioneer&lt;\/h1&gt;\\n&lt;p&gt;&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h1>The Hagl\u00f6fs story: from small workshop to Nordic outdoor pioneer<\/h1>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-6\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;A backpack born in a Swedish workshop&lt;\/h2&gt;\\n&lt;p&gt;The Hagl\\u00f6fs story begins in &lt;strong&gt;1914&lt;\/strong&gt;, in the heart of the Swedish countryside.&lt;br \/&gt;\\n&lt;strong&gt;Wiktor Hagl\\u00f6f&lt;\/strong&gt;, a 27-year-old carpenter, makes his first backpack. &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;strong&gt;&lt;a href=\\&quot;https:\/\/www.lepape.com\/outdoor\/sacs-bagagerie?lepape_manufacturer=Haglofs\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;backpack&lt;\/a&gt;&lt;\/strong&gt;&lt;\/span&gt; in a small wooden workshop.&lt;br \/&gt;\\nIts aim was simple: to create a sturdy, practical piece of equipment for local schoolchildren.&lt;br \/&gt;\\nLittle did he know that this modest gesture would lay the foundations for a brand that would become one of the symbols of Scandinavian outdoor design.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>A backpack born in a Swedish workshop<\/h2>\n<p>The Hagl\u00f6fs story begins in <strong>1914<\/strong>, in the heart of the Swedish countryside.<br \/>\n<strong>Wiktor Hagl\u00f6f<\/strong>, a 27-year-old carpenter, makes his first backpack. <span style=\"text-decoration: underline\"><strong><a href=\"https:\/\/www.lepape.com\/outdoor\/sacs-bagagerie?lepape_manufacturer=Haglofs\" target=\"_blank\" rel=\"noopener\">backpack<\/a><\/strong><\/span> in a small wooden workshop.<br \/>\nIts aim was simple: to create a sturdy, practical piece of equipment for local schoolchildren.<br \/>\nLittle did he know that this modest gesture would lay the foundations for a brand that would become one of the symbols of Scandinavian outdoor design.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/02-Haglofs-1-1024x773.jpg&quot;}'width=\"1024\" height=\"773\" src=\"https:\/\/assets.lepape.com\/2025\/09\/02-Haglofs-1-1024x773.jpg\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"\" title=\"02-Haglofs (1)\" srcset=\"https:\/\/assets.lepape.com\/2025\/09\/02-Haglofs-1-1024x773.jpg 1024w, https:\/\/assets.lepape.com\/2025\/09\/02-Haglofs-1-300x226.jpg 300w, https:\/\/assets.lepape.com\/2025\/09\/02-Haglofs-1-768x580.jpg 768w, https:\/\/assets.lepape.com\/2025\/09\/02-Haglofs-1-1200x906.jpg 1200w, https:\/\/assets.lepape.com\/2025\/09\/02-Haglofs-1.jpg 1240w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;Bags for Swedish pioneers&lt;\/h2&gt;\\n&lt;p&gt;Over the years, Hagl\\u00f6fs bags have won over more and more users, far beyond schoolchildren.&lt;br \/&gt;\\nHikers, foresters and workers in Sweden&amp;#8217;s wide open spaces are adopting these bags, renowned for their sturdiness.&lt;br \/&gt;\\nIn the 1930s and 40s, the brand established itself as a reliable equipment supplier for all those who faced the demanding climate of the North.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>Bags for Swedish pioneers<\/h2>\n<p>Over the years, Hagl\u00f6fs bags have won over more and more users, far beyond schoolchildren.<br \/>\nHikers, foresters and workers in Sweden&#8217;s wide open spaces are adopting these bags, renowned for their sturdiness.<br \/>\nIn the 1930s and 40s, the brand established itself as a reliable equipment supplier for all those who faced the demanding climate of the North.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/backpack_guide-1-1-1024x315.jpg&quot;}'width=\"1024\" height=\"315\" src=\"https:\/\/assets.lepape.com\/2025\/09\/backpack_guide-1-1-1024x315.jpg\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"\" title=\"backpack_guide (1) (1)\" srcset=\"https:\/\/assets.lepape.com\/2025\/09\/backpack_guide-1-1-1024x315.jpg 1024w, https:\/\/assets.lepape.com\/2025\/09\/backpack_guide-1-1-300x92.jpg 300w, https:\/\/assets.lepape.com\/2025\/09\/backpack_guide-1-1-768x236.jpg 768w, https:\/\/assets.lepape.com\/2025\/09\/backpack_guide-1-1.jpg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759148035380\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;Expansion and diversification&lt;\/h2&gt;\\n&lt;p&gt;After the Second World War, Hagl\\u00f6fs expanded its range with clothing and equipment designed for hiking and mountaineering.&lt;br \/&gt;\\nMaterials evolve, manufacturing techniques are modernized, but the philosophy remains the same:&lt;br \/&gt;\\nto offer products capable of withstanding the harshest environments, with enhanced comfort.&lt;\/p&gt;\\n&lt;h2&gt;Innovation and technical expertise&lt;\/h2&gt;\\n&lt;p&gt;In the 1970s and 80s, the outdoor industry experienced a boom.&lt;br \/&gt;\\nHagl\\u00f6fs became a major player in Scandinavia with its technical &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;strong&gt;&lt;a href=\\&quot;https:\/\/www.lepape.com\/outdoor?lepape_manufacturer=Haglofs\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;technical backpacks, clothing and footwear.&lt;\/a&gt;&lt;\/strong&gt;&lt;\/span&gt;&lt;br \/&gt;\\nThe brand established itself as a specialist in durable equipment for hikers, climbers and mountaineers.&lt;br \/&gt;\\nInnovation becomes its driving force: windproof, water-resistant fabrics, ergonomic adjustments.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>Expansion and diversification<\/h2>\n<p>After the Second World War, Hagl\u00f6fs expanded its range with clothing and equipment designed for hiking and mountaineering.<br \/>\nMaterials evolve, manufacturing techniques are modernized, but the philosophy remains the same:<br \/>\nto offer products capable of withstanding the harshest environments, with enhanced comfort.<\/p>\n<h2>Innovation and technical expertise<\/h2>\n<p>In the 1970s and 80s, the outdoor industry experienced a boom.<br \/>\nHagl\u00f6fs became a major player in Scandinavia with its technical <span style=\"text-decoration: underline\"><strong><a href=\"https:\/\/www.lepape.com\/outdoor?lepape_manufacturer=Haglofs\" target=\"_blank\" rel=\"noopener\">technical backpacks, clothing and footwear.<\/a><\/strong><\/span><br \/>\nThe brand established itself as a specialist in durable equipment for hikers, climbers and mountaineers.<br \/>\nInnovation becomes its driving force: windproof, water-resistant fabrics, ergonomic adjustments.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759148035380{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/Haglofs-fournisseurs-dequipements-activites-outdoor-au-festival-Experience-Outdoor.png&quot;}'width=\"768\" height=\"960\" src=\"https:\/\/assets.lepape.com\/2025\/09\/Haglofs-fournisseurs-dequipements-activites-outdoor-au-festival-Experience-Outdoor.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"\" title=\"Haglofs-fournisseurs-dequipements-activit\u00e9s-outdoor-au-festival-Experience-Outdoor\" srcset=\"https:\/\/assets.lepape.com\/2025\/09\/Haglofs-fournisseurs-dequipements-activites-outdoor-au-festival-Experience-Outdoor.png 768w, https:\/\/assets.lepape.com\/2025\/09\/Haglofs-fournisseurs-dequipements-activites-outdoor-au-festival-Experience-Outdoor-240x300.png 240w, https:\/\/assets.lepape.com\/2025\/09\/Haglofs-fournisseurs-dequipements-activites-outdoor-au-festival-Experience-Outdoor-300x375.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"col-sm-6\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;An international brand&lt;\/h2&gt;\\n&lt;p&gt;In the 1990s, Hagl\\u00f6fs began to expand internationally.&lt;br \/&gt;\\nIts products, designed and tested in the extreme conditions of the Swedish wilderness, appeal to enthusiasts the world over.&lt;br \/&gt;\\nThe brand is expanding in Europe, Asia and North America, while remaining true to its Nordic identity.&lt;\/p&gt;\\n&lt;h2&gt;Sustainability and responsibility&lt;\/h2&gt;\\n&lt;p&gt;In the 2000s, Hagl\\u00f6fs took a strong turn towards &lt;strong&gt;sustainability&lt;\/strong&gt;.&lt;br \/&gt;\\nThe brand is committed to reducing its environmental footprint and adopting strict standards:&lt;br \/&gt;\\n&lt;strong&gt;bluesign\\u00ae&lt;\/strong&gt; certifications, increasing use of recycled materials, traceability of supply chains.&lt;br \/&gt;\\nIts objective is clear: to combine technical performance with respect for nature.&lt;\/p&gt;\\n&lt;h2&gt;Hagl\\u00f6fs today&lt;\/h2&gt;\\n&lt;p&gt;More than a hundred years after its creation, Hagl\\u00f6fs has become one of the leaders in high-end outdoor equipment.&lt;br \/&gt;\\nIts bags, clothes and shoes are designed to tackle the most extreme mountains, forests and climates.&lt;br \/&gt;\\nAlways faithful to the heritage of its founder, the brand embodies robustness, innovation and durability.&lt;br \/&gt;\\nFrom Wiktor Hagl\\u00f6f&amp;#8217;s workshop to the summits of the world, Hagl\\u00f6fs continues to write the history of Nordic adventure.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>An international brand<\/h2>\n<p>In the 1990s, Hagl\u00f6fs began to expand internationally.<br \/>\nIts products, designed and tested in the extreme conditions of the Swedish wilderness, appeal to enthusiasts the world over.<br \/>\nThe brand is expanding in Europe, Asia and North America, while remaining true to its Nordic identity.<\/p>\n<h2>Sustainability and responsibility<\/h2>\n<p>In the 2000s, Hagl\u00f6fs took a strong turn towards <strong>sustainability<\/strong>.<br \/>\nThe brand is committed to reducing its environmental footprint and adopting strict standards:<br \/>\n<strong>bluesign\u00ae<\/strong> certifications, increasing use of recycled materials, traceability of supply chains.<br \/>\nIts objective is clear: to combine technical performance with respect for nature.<\/p>\n<h2>Hagl\u00f6fs today<\/h2>\n<p>More than a hundred years after its creation, Hagl\u00f6fs has become one of the leaders in high-end outdoor equipment.<br \/>\nIts bags, clothes and shoes are designed to tackle the most extreme mountains, forests and climates.<br \/>\nAlways faithful to the heritage of its founder, the brand embodies robustness, innovation and durability.<br \/>\nFrom Wiktor Hagl\u00f6f&#8217;s workshop to the summits of the world, Hagl\u00f6fs continues to write the history of Nordic adventure.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759149572697\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-3\"><\/div><div class=\"col-sm-6\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;p style=\\&quot;text-align: center\\&quot;&gt;&lt;em&gt;&amp;#8220;Hagl\\u00f6fs has a real appreciation for natural spaces and the beautiful places where we spend time. We see the changes with our own eyes, and so do our consumers. So we must do everything we can to preserve them for future generations.&amp;#8221;&lt;\/em&gt;&lt;\/p&gt;\\n&lt;p&gt;&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<p style=\"text-align: center\"><em>&#8220;Hagl\u00f6fs has a real appreciation for natural spaces and the beautiful places where we spend time. We see the changes with our own eyes, and so do our consumers. So we must do everything we can to preserve them for future generations.&#8221;<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-3\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759149572697{margin-top: 80px !important;}}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-3\"><\/div><div class=\"col-sm-6\"><div class=\" offer widget-offers\" x-component=\"Offers\" x-container=\"true\" x-data='{&quot;css_class&quot;:[],&quot;nb_items&quot;:1}'><div class=\"offers-all\" x-component=\"OfferItem\" x-container=\"false\" x-data='{&quot;title&quot;:&quot;&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\/\/www.lepape.com\/shop\/haglofs&quot;,&quot;title&quot;:&quot;Les produits Hagl\\u00f6fs&quot;},&quot;button&quot;:{&quot;label&quot;:&quot;Les produits Hagl\\u00f6fs&quot;,&quot;position&quot;:&quot;left&quot;},&quot;img&quot;:{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/09\/Haglofs-fournisseurs-equipements-activites-outdoor-au-festival-Experience-Outdoor-1024x683-1.png&quot;,&quot;alt&quot;:&quot;&quot;},&quot;position&quot;:&quot;&quot;}'>\n                <a href=\"https:\/\/www.lepape.com\/shop\/haglofs\" title=\"\">\n                    <figure style=\"background-image:url(https:\/\/assets.lepape.com\/2025\/09\/Haglofs-fournisseurs-equipements-activites-outdoor-au-festival-Experience-Outdoor-1024x683-1.png); align-items: baseline;\"><p><\/p><button class=\"btn btn-white w-full\">Les produits Hagl\u00f6fs<\/button><\/figure>\n                <\/a>\n            <\/div><\/div><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><\/div><div class=\"col-sm-3\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><\/p>\n"},"excerpt":{"rendered":"<p>It all began in 1898, in Augsburg, Bavaria. Hans Deuter, the son of a modest family, began manufacturing bags and canvas for the German postal service. <\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-48884","page","type-page","status-publish","hentry","category-transverse-en","post","without-featured-image"],"acf":{"slider_univers":false,"banner_title":"","banner_text":"","banner_button_text":"","bunner_button_link":"","banner_button_color":false,"banner_button_text_color":false,"banner_image_desktop":false,"banner_image_mobile":false,"banner_background_color_dark":"","banner_background_color_clear":"","title_product_selection":"","sku_product_selection":"","product_selection_button_title":"","product_selection_button_link":"","slides":false},"author_meta":{"email":"julie.brial@lepape.com"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v25.6) - 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