{"id":49352,"date":"2025-10-09T15:33:18","date_gmt":"2025-10-09T13:33:18","guid":{"rendered":"https:\/\/contentful.lepape.com\/lhistoire-de-new-balance-equilibre-entre-innovation-et-performance\/"},"modified":"2025-10-09T15:33:18","modified_gmt":"2025-10-09T13:33:18","slug":"lhistoire-de-new-balance-equilibre-entre-innovation-et-performance","status":"publish","type":"page","link":"https:\/\/contentful.lepape.com\/en\/lhistoire-de-new-balance-equilibre-entre-innovation-et-performance\/","title":{"rendered":"The New Balance story: balancing innovation and performance"},"content":{"rendered":"<section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><div class=\"banner-text mb-8\" style=\"background-color: #cc1e04;\" x-component=\"BannerText\" x-container=\"false\" x-data='{&quot;background_color&quot;:&quot;#cc1e04&quot;,&quot;image_position&quot;:&quot;right&quot;,&quot;tags&quot;:&quot;H1&quot;,&quot;title&quot;:&quot;The New Balance story: balancing innovation and performance&quot;,&quot;subtitle&quot;:&quot;&quot;,&quot;image&quot;:{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1906_1200x700_2faa3f38-c157-4f54-9c39-b598c0d7b3c5.png&quot;,&quot;alt&quot;:&quot;New Balance&quot;},&quot;content&quot;:{&quot;text&quot;:&quot;&quot;,&quot;position&quot;:&quot;middle&quot;,&quot;color&quot;:&quot;#ffffff&quot;},&quot;button&quot;:{&quot;label&quot;:&quot;D\\u00e9couvrir&quot;,&quot;link&quot;:&quot;https:\/\/www.lepape.com\/shop\/new-balance&quot;,&quot;is_contact_form&quot;:false,&quot;contact_form_type&quot;:null,&quot;class&quot;:&quot;&quot;}}'><div class=\"banner right\">\n\t\t\t        <img decoding=\"async\" src=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1906_1200x700_2faa3f38-c157-4f54-9c39-b598c0d7b3c5.png\" class=\"img-responsive\" alt=\"New Balance\"><\/div>\n\t\t\t    <div class=\"wrapper\">\n\t\t\t        <div class=\"wrapper-content container\">\n\t\t\t            <div class=\"row\">\n\t\t\t                <div class=\"col-lg-6 \" >\n\t\t\t                    <div class=\"content middle   \" style=\"color:#ffffff;\">\n\t\t\t                    <H1>The New Balance story: balancing innovation and performance<\/H1><p><b><\/b><\/p><p class=\"content-wrapper\"><a data-form=\"contact-us-form\" href = \"https:\/\/www.lepape.com\/shop\/new-balance\" class=\"mt-20-lg btn btn-transparent  \"> D\u00e9couvrir<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><style>.banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a{ color:#ffffff; border-color:#ffffff;}\n            .banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a:hover{ background-color:#ffffff; color:#cc1e04!important; border-color:#ffffff!important;}\n            \n@media (min-width: 576px) {}\n@media (min-width: 992px) {}\n<\/style><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\">\n\t\t\t<div class=\"breadcrumbs\" x-component=\"Breadcrumbs\" x-container=\"false\" x-data='[&quot;Home&quot;,&quot;The New Balance story: balancing innovation and performance&quot;]'>\n                <ul class=\"items\">\n                    <li class=\"item home\">\n                        <a href=\"{{store url='\/'}}\" title=\"Go to the home page\">Home<\/a>\n                    <\/li>\n                    <li class=\"item cms_page\">\n                        <strong>The New Balance story: balancing innovation and performance<\/strong>\n                    <\/li>\n                <\/ul>\n            <\/div><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;em&gt;Discover the fascinating history of &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;br \/&gt;\\n  &lt;a href=\\&quot;https:\/\/www.lepape.com\/shop\/new-balance\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;&lt;br \/&gt;\\n    &lt;strong&gt;New Balance&lt;\/strong&gt;&lt;br \/&gt;\\n  &lt;\/a&gt;&lt;br \/&gt;\\n&lt;\/span&gt;a brand born of a simple idea &amp;#8211; to find the perfect balance between comfort, performance and independence &amp;#8211; and which has become one of the pillars of running and lifestyle around the world.&lt;\/em&gt;&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<p><em>Discover the fascinating history of <span style=\"text-decoration: underline\"><br \/>\n  <a href=\"https:\/\/www.lepape.com\/shop\/new-balance\" target=\"_blank\" rel=\"noopener\"><br \/>\n    <strong>New Balance<\/strong><br \/>\n  <\/a><br \/>\n<\/span>a brand born of a simple idea &#8211; to find the perfect balance between comfort, performance and independence &#8211; and which has become one of the pillars of running and lifestyle around the world.<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759401399388\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;The history of New Balance&lt;\/h2&gt;\\n&lt;p&gt;The &lt;strong&gt;New Balance&lt;\/strong&gt; story began in &lt;strong&gt;1906&lt;\/strong&gt; in &lt;strong&gt;Boston&lt;\/strong&gt;, Massachusetts.&lt;br \/&gt;\\nOriginally, &lt;strong&gt;William R. Riley&lt;\/strong&gt;, an orthopedic shoemaker, dedicated himself to designing insoles to improve the comfort and stability of people with foot problems.&lt;br \/&gt;\\nHe got the idea by observing the hens in his garden: thanks to their three claws, they maintain perfect balance.&lt;br \/&gt;\\nHe then imagined a &lt;strong&gt;sole with three supports&lt;\/strong&gt;, symbolizing a &amp;#8220;new balance&amp;#8221; &amp;#8211; a perfect balance between comfort and performance.&lt;br \/&gt;\\nThat&amp;#8217;s how the brand name came about.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>The history of New Balance<\/h2>\n<p>The <strong>New Balance<\/strong> story began in <strong>1906<\/strong> in <strong>Boston<\/strong>, Massachusetts.<br \/>\nOriginally, <strong>William R. Riley<\/strong>, an orthopedic shoemaker, dedicated himself to designing insoles to improve the comfort and stability of people with foot problems.<br \/>\nHe got the idea by observing the hens in his garden: thanks to their three claws, they maintain perfect balance.<br \/>\nHe then imagined a <strong>sole with three supports<\/strong>, symbolizing a &#8220;new balance&#8221; &#8211; a perfect balance between comfort and performance.<br \/>\nThat&#8217;s how the brand name came about.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759401399388{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1976_1200x700_3338a8c1-7f4b-4d19-8ff7-a2447bab2033.png&quot;}'width=\"832\" height=\"485\" src=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1976_1200x700_3338a8c1-7f4b-4d19-8ff7-a2447bab2033.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"New Balance\" title=\"\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1976_1200x700_3338a8c1-7f4b-4d19-8ff7-a2447bab2033.png 832w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1976_1200x700_3338a8c1-7f4b-4d19-8ff7-a2447bab2033-300x175.png 300w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1976_1200x700_3338a8c1-7f4b-4d19-8ff7-a2447bab2033-768x448.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/div><div class=\"col-sm-6\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;An independent brand conquering the world&lt;\/h2&gt;\\n&lt;p&gt;A decisive turning point came in &lt;strong&gt;1972&lt;\/strong&gt;, when &lt;strong&gt;Jim Davis&lt;\/strong&gt; bought New Balance on the day of the &lt;strong&gt;Boston Marathon&lt;\/strong&gt;.&lt;br \/&gt;\\nVisionary and passionate, he made the brand a global benchmark without ever giving up his independence.&lt;\/p&gt;\\n&lt;p&gt;Four years later, in &lt;strong&gt;1976&lt;\/strong&gt;, the &lt;strong&gt;New Balance 320&lt;\/strong&gt; was voted the world&amp;#8217;s best running shoe by &lt;em&gt;Runner&amp;#8217;s World&lt;\/em&gt; magazine.&lt;br \/&gt;\\nThis success propelled the brand onto the international scene, with the first exports to &lt;strong&gt;Switzerland&lt;\/strong&gt;, &lt;strong&gt;Denmark&lt;\/strong&gt; and &lt;strong&gt;Japan&lt;\/strong&gt;.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>An independent brand conquering the world<\/h2>\n<p>A decisive turning point came in <strong>1972<\/strong>, when <strong>Jim Davis<\/strong> bought New Balance on the day of the <strong>Boston Marathon<\/strong>.<br \/>\nVisionary and passionate, he made the brand a global benchmark without ever giving up his independence.<\/p>\n<p>Four years later, in <strong>1976<\/strong>, the <strong>New Balance 320<\/strong> was voted the world&#8217;s best running shoe by <em>Runner&#8217;s World<\/em> magazine.<br \/>\nThis success propelled the brand onto the international scene, with the first exports to <strong>Switzerland<\/strong>, <strong>Denmark<\/strong> and <strong>Japan<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759396633860\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-6\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;In &lt;strong&gt;1978&lt;\/strong&gt;, New Balance extended its know-how to textiles, launching a collection of &lt;strong&gt;technical garments&lt;\/strong&gt; in Gore-Tex, mesh and nylon, designed for demanding runners.&lt;br \/&gt;\\nThen, in &lt;strong&gt;1982&lt;\/strong&gt;, the brand opened its first production site outside the United States, in &lt;strong&gt;Flimby&lt;\/strong&gt;, UK &amp;#8211; a factory that is still emblematic today, producing &lt;strong&gt;28,000 pairs a week&lt;\/strong&gt;.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<p>In <strong>1978<\/strong>, New Balance extended its know-how to textiles, launching a collection of <strong>technical garments<\/strong> in Gore-Tex, mesh and nylon, designed for demanding runners.<br \/>\nThen, in <strong>1982<\/strong>, the brand opened its first production site outside the United States, in <strong>Flimby<\/strong>, UK &#8211; a factory that is still emblematic today, producing <strong>28,000 pairs a week<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1978_1200x700_dda906e9-34e2-419b-9bfd-1b9049355927.png&quot;}'width=\"832\" height=\"485\" src=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1978_1200x700_dda906e9-34e2-419b-9bfd-1b9049355927.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"New balance\" title=\"\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1978_1200x700_dda906e9-34e2-419b-9bfd-1b9049355927.png 832w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1978_1200x700_dda906e9-34e2-419b-9bfd-1b9049355927-300x175.png 300w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_1978_1200x700_dda906e9-34e2-419b-9bfd-1b9049355927-768x448.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759396633860{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   vc_custom_1759396633860\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;An icon of running and lifestyle&lt;\/h2&gt;\\n&lt;p&gt;From the 2000s to the present day, New Balance has established itself as a brand with &lt;strong&gt;a dual identity&lt;\/strong&gt;: successful on the field and a must-have in urban culture.&lt;br \/&gt;\\nIts &lt;strong&gt;retro silhouettes&lt;\/strong&gt; and &lt;strong&gt;bold color palettes&lt;\/strong&gt; appeal to athletes and fashion lovers alike.&lt;\/p&gt;\\n&lt;p&gt;In &lt;strong&gt;2017&lt;\/strong&gt;, and again in &lt;strong&gt;2018&lt;\/strong&gt;, the brand became an &lt;strong&gt;official sponsor of the New York and London marathons&lt;\/strong&gt;, once again affirming its roots in running culture.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>An icon of running and lifestyle<\/h2>\n<p>From the 2000s to the present day, New Balance has established itself as a brand with <strong>a dual identity<\/strong>: successful on the field and a must-have in urban culture.<br \/>\nIts <strong>retro silhouettes<\/strong> and <strong>bold color palettes<\/strong> appeal to athletes and fashion lovers alike.<\/p>\n<p>In <strong>2017<\/strong>, and again in <strong>2018<\/strong>, the brand became an <strong>official sponsor of the New York and London marathons<\/strong>, once again affirming its roots in running culture.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759396633860{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   vc_custom_1759396633860\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2017_1200x700_a33804b8-7727-4f0e-84fa-8edbf82ed5be.png&quot;}'width=\"832\" height=\"485\" src=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2017_1200x700_a33804b8-7727-4f0e-84fa-8edbf82ed5be.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"New Balance marathon New York\" title=\"\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2017_1200x700_a33804b8-7727-4f0e-84fa-8edbf82ed5be.png 832w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2017_1200x700_a33804b8-7727-4f0e-84fa-8edbf82ed5be-300x175.png 300w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2017_1200x700_a33804b8-7727-4f0e-84fa-8edbf82ed5be-768x448.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/div><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2018_1200x700_99258ac2-8b92-4c84-a468-078b1febbec7.png&quot;}'width=\"832\" height=\"485\" src=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2018_1200x700_99258ac2-8b92-4c84-a468-078b1febbec7.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"New Balance marathon Londres\" title=\"\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2018_1200x700_99258ac2-8b92-4c84-a468-078b1febbec7.png 832w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2018_1200x700_99258ac2-8b92-4c84-a468-078b1febbec7-300x175.png 300w, https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_2018_1200x700_99258ac2-8b92-4c84-a468-078b1febbec7-768x448.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759396633860{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   vc_custom_1758629563168\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;Today: Tradition, innovation and independence&lt;\/h2&gt;\\n&lt;p&gt;More than a century after its creation, &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;br \/&gt;\\n  &lt;a href=\\&quot;https:\/\/www.lepape.com\/catalogsearch\/result\/?q=new%20balance&amp;amp;sortBy=live_default_products_created_at_desc\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;&lt;br \/&gt;\\n    &lt;strong&gt;New Balance&lt;\/strong&gt;&lt;br \/&gt;\\n  &lt;\/a&gt;&lt;br \/&gt;\\n&lt;\/span&gt; has sales of around &lt;strong&gt;4.2 billion dollars&lt;\/strong&gt; and is the &lt;strong&gt;world&amp;#8217;s fourth-largest&lt;\/strong&gt; sporting goods manufacturer.&lt;br \/&gt;\\nStill run by &lt;strong&gt;Jim Davis&lt;\/strong&gt; and his family, the brand remains one of the few players to still have its &lt;strong&gt;own production sites&lt;\/strong&gt; in the USA and Europe.&lt;\/p&gt;\\n&lt;p&gt;True to its roots, New Balance continues to champion a &lt;strong&gt;unique balance&lt;\/strong&gt; of technological innovation, responsible manufacturing and artisan heritage, inspiring runners, designers and enthusiasts around the world.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>Today: Tradition, innovation and independence<\/h2>\n<p>More than a century after its creation, <span style=\"text-decoration: underline\"><br \/>\n  <a href=\"https:\/\/www.lepape.com\/catalogsearch\/result\/?q=new%20balance&amp;sortBy=live_default_products_created_at_desc\" target=\"_blank\" rel=\"noopener\"><br \/>\n    <strong>New Balance<\/strong><br \/>\n  <\/a><br \/>\n<\/span> has sales of around <strong>4.2 billion dollars<\/strong> and is the <strong>world&#8217;s fourth-largest<\/strong> sporting goods manufacturer.<br \/>\nStill run by <strong>Jim Davis<\/strong> and his family, the brand remains one of the few players to still have its <strong>own production sites<\/strong> in the USA and Europe.<\/p>\n<p>True to its roots, New Balance continues to champion a <strong>unique balance<\/strong> of technological innovation, responsible manufacturing and artisan heritage, inspiring runners, designers and enthusiasts around the world.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1758629563168{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   vc_custom_1759401247783\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\"><div class=\" offer widget-offers\" x-component=\"Offers\" x-container=\"true\" x-data='{&quot;css_class&quot;:[],&quot;nb_items&quot;:1}'><div class=\"offers-all\" x-component=\"OfferItem\" x-container=\"false\" x-data='{&quot;title&quot;:&quot;&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\/\/www.lepape.com\/shop\/new-balance&quot;,&quot;title&quot;:&quot;D\\u00e9couvrir nos produits&quot;},&quot;button&quot;:{&quot;label&quot;:&quot;D\\u00e9couvrir nos produits&quot;,&quot;position&quot;:&quot;left&quot;},&quot;img&quot;:{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_heute_1200x700_836b44d9-4349-4837-bf24-be201e8b4b0a.png&quot;,&quot;alt&quot;:&quot;&quot;},&quot;position&quot;:&quot;&quot;}'>\n                <a href=\"https:\/\/www.lepape.com\/shop\/new-balance\" title=\"\">\n                    <figure style=\"background-image:url(https:\/\/assets.lepape.com\/2025\/10\/nb_geschichte_new_heute_1200x700_836b44d9-4349-4837-bf24-be201e8b4b0a.png); align-items: baseline;\"><p><\/p><button class=\"btn btn-white w-full\">D\u00e9couvrir nos produits<\/button><\/figure>\n                <\/a>\n            <\/div><\/div><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759401247783{margin-top: 80px 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