{"id":50117,"date":"2025-10-16T16:17:16","date_gmt":"2025-10-16T14:17:16","guid":{"rendered":"https:\/\/contentful.lepape.com\/histoire-de-la-marque-saax-une-revolution-du-confort-masculin\/"},"modified":"2025-10-16T16:44:54","modified_gmt":"2025-10-16T14:44:54","slug":"histoire-de-la-marque-saxx-une-revolution-du-confort-masculin","status":"publish","type":"page","link":"https:\/\/contentful.lepape.com\/en\/histoire-de-la-marque-saxx-une-revolution-du-confort-masculin\/","title":{"rendered":"History of SAXX: a revolution in men&#8217;s comfort"},"content":{"rendered":"<section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\"><div class=\"banner-text mb-8\" style=\"background-color: #978e98;\" x-component=\"BannerText\" x-container=\"false\" x-data='{&quot;background_color&quot;:&quot;#978e98&quot;,&quot;image_position&quot;:&quot;right&quot;,&quot;tags&quot;:&quot;H1&quot;,&quot;title&quot;:&quot;History of SAXX: a revolution in men&#039;s comfort&quot;,&quot;subtitle&quot;:&quot;&quot;,&quot;image&quot;:{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Technology_Container_Image-4.png&quot;,&quot;alt&quot;:&quot;&quot;},&quot;content&quot;:{&quot;text&quot;:&quot;&quot;,&quot;position&quot;:&quot;middle&quot;,&quot;color&quot;:&quot;#000000&quot;},&quot;button&quot;:{&quot;label&quot;:&quot;D\\u00e9couvrir&quot;,&quot;link&quot;:&quot;https:\/\/www.lepape.com\/shop\/saax&quot;,&quot;is_contact_form&quot;:false,&quot;contact_form_type&quot;:null,&quot;class&quot;:&quot;&quot;}}'><div class=\"banner right\">\n\t\t\t        <img decoding=\"async\" src=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Technology_Container_Image-4.png\" class=\"img-responsive\" alt=\"\"><\/div>\n\t\t\t    <div class=\"wrapper\">\n\t\t\t        <div class=\"wrapper-content container\">\n\t\t\t            <div class=\"row\">\n\t\t\t                <div class=\"col-lg-6 \" >\n\t\t\t                    <div class=\"content middle   \" style=\"color:#000000;\">\n\t\t\t                    <H1>History of SAXX: a revolution in men's comfort<\/H1><p><b><\/b><\/p><p class=\"content-wrapper\"><a data-form=\"contact-us-form\" href = \"https:\/\/www.lepape.com\/shop\/saax\" class=\"mt-20-lg btn btn-transparent  \"> D\u00e9couvrir<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><style>.banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a{ color:#000000; border-color:#000000;}\n            .banner-text .wrapper .wrapper-content .row div[class^=\"col-\"] .content a:hover{ background-color:#000000; color:#978e98!important; border-color:#000000!important;}\n            \n@media (min-width: 576px) {}\n@media (min-width: 992px) {}\n<\/style><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-12\">\n\t\t\t<div class=\"breadcrumbs\" x-component=\"Breadcrumbs\" x-container=\"false\" x-data='[&quot;Home&quot;,&quot;History of the SAAX brand: a revolution in men&#039;s comfort&quot;]'>\n                <ul class=\"items\">\n                    <li class=\"item home\">\n                        <a href=\"{{store url='\/'}}\" title=\"Go to the home page\">Home<\/a>\n                    <\/li>\n                    <li class=\"item cms_page\">\n                        <strong>History of the SAAX brand: a revolution in men's comfort<\/strong>\n                    <\/li>\n                <\/ul>\n            <\/div><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;p class=\\&quot;intro\\&quot;&gt;Born of a simple but revolutionary idea, &lt;strong&gt;SAXX&lt;\/strong&gt; has become a global benchmark in &lt;strong&gt;men&amp;#8217;s technical underwear&lt;\/strong&gt; in just a few years. Its mission: to offer unrivalled comfort through innovation, technology and ingenious design for everyday wear and performance. &lt;\/p&gt;\\n&lt;p&gt;&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<p class=\"intro\">Born of a simple but revolutionary idea, <strong>SAXX<\/strong> has become a global benchmark in <strong>men&#8217;s technical underwear<\/strong> in just a few years. Its mission: to offer unrivalled comfort through innovation, technology and ingenious design for everyday wear and performance. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759401399388\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-6\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;The origins: an idea born of discomfort&lt;\/h2&gt;\\n&lt;p&gt;The story of &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;a href=\\&quot;https:\/\/www.lepape.com\/shop\/saxx\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;&lt;strong&gt;SAXX&lt;\/strong&gt; &lt;\/a&gt;&lt;\/span&gt;story began in &lt;strong&gt;2006&lt;\/strong&gt;, in Canada. Its founder, &lt;g id=\\&quot;gid_4\\&quot;&gt;Trent Kitsch&lt;\/g&gt;, had the idea of creating a new type of undergarment after a particularly uncomfortable day&amp;#8217;s fishing in a wet suit. His goal: to design a boxer that eliminates chafing and offers perfect support, without excessive compression.  &lt;\/p&gt;\\n&lt;p&gt;After several prototypes and months of research, Kitsch developed a patented innovation: the &lt;strong&gt;BallPark Pouch\\u00ae&lt;\/strong&gt;, an &lt;strong&gt;internal 3D pocket&lt;\/strong&gt; that keeps intimate parts away from the thighs. This unique concept will change men&amp;#8217;s comfort forever.&lt;br \/&gt;\\n&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>The origins: an idea born of discomfort<\/h2>\n<p>The story of <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.lepape.com\/shop\/saxx\" target=\"_blank\" rel=\"noopener\"><strong>SAXX<\/strong> <\/a><\/span>story began in <strong>2006<\/strong>, in Canada. Its founder, <g id=\"gid_4\">Trent Kitsch<\/g>, had the idea of creating a new type of undergarment after a particularly uncomfortable day&#8217;s fishing in a wet suit. His goal: to design a boxer that eliminates chafing and offers perfect support, without excessive compression.  <\/p>\n<p>After several prototypes and months of research, Kitsch developed a patented innovation: the <strong>BallPark Pouch\u00ae<\/strong>, an <strong>internal 3D pocket<\/strong> that keeps intimate parts away from the thighs. This unique concept will change men&#8217;s comfort forever.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1-1024x1024.png&quot;}'width=\"1024\" height=\"1024\" src=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1-1024x1024.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"\" title=\"24_SX_Web_AboutSAXX_WhoWeAre_Image-1\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1-1024x1024.png 1024w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1-300x300.png 300w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1-150x150.png 150w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1-768x769.png 768w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1-1200x1201.png 1200w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_WhoWeAre_Image-1.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759401399388{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;The beginnings of a textile revolution&lt;\/h2&gt;\\n&lt;h3&gt;From early prototypes to recognition&lt;\/h3&gt;\\n&lt;p&gt;The first models are tested with friends and family, then presented at a university trade fair. The response was excellent. Within a few months, &lt;strong&gt;SAXX&lt;\/strong&gt; had sold its first few hundred units, quickly attracting the attention of comfort and innovation enthusiasts. The company grew rapidly and established a solid reputation in the North American market.   &lt;\/p&gt;\\n&lt;h3&gt;A design focused on well-being&lt;\/h3&gt;\\n&lt;p&gt;Each undergarment &lt;span style=\\&quot;text-decoration: underline\\&quot;&gt;&lt;a href=\\&quot;https:\/\/www.lepape.com\/running\/sous-vetements-homme?lepape_manufacturer=Saxx\\&quot; target=\\&quot;_blank\\&quot; rel=\\&quot;noopener\\&quot;&gt;&lt;strong&gt;SAXX&lt;\/strong&gt; &lt;\/a&gt;&lt;\/span&gt;underwear is designed with a technical approach, inspired by the world of sport. The models combine &lt;g id=\\&quot;gid_3\\&quot;&gt;ergonomics&lt;\/g&gt;, &lt;g id=\\&quot;gid_4\\&quot;&gt;breathability&lt;\/g&gt; and &lt;g id=\\&quot;gid_5\\&quot;&gt;freedom of movement&lt;\/g&gt;. The brand also stands out for its modern style and soft, durable materials.  &quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>The beginnings of a textile revolution<\/h2>\n<h3>From early prototypes to recognition<\/h3>\n<p>The first models are tested with friends and family, then presented at a university trade fair. The response was excellent. Within a few months, <strong>SAXX<\/strong> had sold its first few hundred units, quickly attracting the attention of comfort and innovation enthusiasts. The company grew rapidly and established a solid reputation in the North American market.   <\/p>\n<h3>A design focused on well-being<\/h3>\n<p>Each undergarment <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.lepape.com\/running\/sous-vetements-homme?lepape_manufacturer=Saxx\" target=\"_blank\" rel=\"noopener\"><strong>SAXX<\/strong> <\/a><\/span>underwear is designed with a technical approach, inspired by the world of sport. The models combine <g id=\"gid_3\">ergonomics<\/g>, <g id=\"gid_4\">breathability<\/g> and <g id=\"gid_5\">freedom of movement<\/g>. The brand also stands out for its modern style and soft, durable materials.  <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759396633860\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-4\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-1-1024x732.png&quot;}'width=\"1024\" height=\"732\" src=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-1-1024x732.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"saax\" title=\"24_SX_Web_AboutSAXX_Today_Image-1\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-1-1024x732.png 1024w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-1-300x214.png 300w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-1-768x549.png 768w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"col-sm-4\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-3-1024x732.png&quot;}'width=\"1024\" height=\"732\" src=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-3-1024x732.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"saax\" title=\"24_SX_Web_AboutSAXX_Today_Image-3\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-3-1024x732.png 1024w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-3-300x214.png 300w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-3-768x549.png 768w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-3.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"col-sm-4\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-2-1024x732.png&quot;}'width=\"1024\" height=\"732\" src=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-2-1024x732.png\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"saax\" title=\"24_SX_Web_AboutSAXX_Today_Image-2\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-2-1024x732.png 1024w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-2-300x214.png 300w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-2-768x549.png 768w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Today_Image-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759396633860{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   vc_custom_1759396633860\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;Emblematic SAXX technologies&lt;\/h2&gt;\\n&lt;h3&gt;BallPark Pouch\\u00ae&lt;\/h3&gt;\\n&lt;p&gt;A true signature of the brand, the &lt;strong&gt;BallPark Pouch\\u00ae&lt;\/strong&gt; is a patented 3D pocket that separates the intimate parts of the body for optimum comfort. It reduces chafing, improves support and provides effective ventilation. &lt;\/p&gt;\\n&lt;h3&gt;Three-D Fit&lt;\/h3&gt;\\n&lt;p&gt;&lt;strong&gt;9-panel anatomical&lt;\/strong&gt; construction follows the body&amp;#8217;s contours and offers a perfect fit, whether for sport or everyday wear.&lt;\/p&gt;\\n&lt;h3&gt;Flat Out Seams&lt;\/h3&gt;\\n&lt;p&gt;The seams are &lt;strong&gt;reversed&lt;\/strong&gt; so that the smoothest part is in contact with the skin. The result: less irritation and lasting comfort, even after hours of use. &lt;\/p&gt;\\n&lt;h3&gt;DropTemp\\u00ae and Stop Drop\\u2122&lt;\/h3&gt;\\n&lt;p&gt;&lt;strong&gt;DropTemp\\u00ae&lt;\/strong&gt; technologies regulate body temperature with breathable fabrics, while &lt;strong&gt;Stop Drop\\u2122&lt;\/strong&gt; limits moisture and discomfort after use. SAXX pushes comfort down to the smallest detail. &quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>Emblematic SAXX technologies<\/h2>\n<h3>BallPark Pouch\u00ae<\/h3>\n<p>A true signature of the brand, the <strong>BallPark Pouch\u00ae<\/strong> is a patented 3D pocket that separates the intimate parts of the body for optimum comfort. It reduces chafing, improves support and provides effective ventilation. <\/p>\n<h3>Three-D Fit<\/h3>\n<p><strong>9-panel anatomical<\/strong> construction follows the body&#8217;s contours and offers a perfect fit, whether for sport or everyday wear.<\/p>\n<h3>Flat Out Seams<\/h3>\n<p>The seams are <strong>reversed<\/strong> so that the smoothest part is in contact with the skin. The result: less irritation and lasting comfort, even after hours of use. <\/p>\n<h3>DropTemp\u00ae and Stop Drop\u2122<\/h3>\n<p><strong>DropTemp\u00ae<\/strong> technologies regulate body temperature with breathable fabrics, while <strong>Stop Drop\u2122<\/strong> limits moisture and discomfort after use. SAXX pushes comfort down to the smallest detail. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759396633860{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-6\"><img decoding=\"async\" x-component=\"SingleImage\" x-container=\"false\"  x-data='{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Sustainability_Image-1-1024x1024.jpg&quot;}'width=\"1024\" height=\"1024\" src=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Sustainability_Image-1-1024x1024.jpg\" class=\"img-responsive mx-auto mb-4 attachment-large\" alt=\"saxx\" title=\"\" srcset=\"https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Sustainability_Image-1-1024x1024.jpg 1024w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Sustainability_Image-1-300x300.jpg 300w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Sustainability_Image-1-150x150.jpg 150w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Sustainability_Image-1-768x768.jpg 768w, https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Sustainability_Image-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"col-sm-6\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;A brand combining innovation and lifestyle&lt;\/h2&gt;\\n&lt;h3&gt;A sporting DNA&lt;\/h3&gt;\\n&lt;p&gt;SAXX first appealed to &lt;strong&gt;athletes&lt;\/strong&gt; and &lt;strong&gt;adventurers&lt;\/strong&gt; with its performance models. Today, the brand equips both sportsmen and active everyday men, with collections for sport, travel or relaxation. &lt;\/p&gt;\\n&lt;h3&gt;High-end positioning&lt;\/h3&gt;\\n&lt;p&gt;Recognized as a &lt;strong&gt;premium&lt;\/strong&gt; brand, SAXX relies on high-quality technical materials, ergonomic cuts and rigorous production. Its models can now be found in specialized boutiques and outdoor brands around the world.&lt;br \/&gt;\\n&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>A brand combining innovation and lifestyle<\/h2>\n<h3>A sporting DNA<\/h3>\n<p>SAXX first appealed to <strong>athletes<\/strong> and <strong>adventurers<\/strong> with its performance models. Today, the brand equips both sportsmen and active everyday men, with collections for sport, travel or relaxation. <\/p>\n<h3>High-end positioning<\/h3>\n<p>Recognized as a <strong>premium<\/strong> brand, SAXX relies on high-quality technical materials, ergonomic cuts and rigorous production. Its models can now be found in specialized boutiques and outdoor brands around the world.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   \"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\">\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;SAXX today&lt;\/h2&gt;\\n&lt;p&gt;Based in &lt;strong&gt;Vancouver&lt;\/strong&gt;, Canada, SAXX is now present in dozens of countries. It is distributed in sports and lifestyle stores, and online via its official website. The company continues to innovate to offer its users ever greater comfort and freedom.  &lt;\/p&gt;\\n&lt;p&gt;The company&amp;#8217;s philosophy remains unchanged: &lt;em&gt;&amp;#8220;Life-changing underwear&lt;\/em&gt; &amp;#8221; &amp;#8211; undergarments that really improve everyday life.&quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>SAXX today<\/h2>\n<p>Based in <strong>Vancouver<\/strong>, Canada, SAXX is now present in dozens of countries. It is distributed in sports and lifestyle stores, and online via its official website. The company continues to innovate to offer its users ever greater comfort and freedom.  <\/p>\n<p>The company&#8217;s philosophy remains unchanged: <em>&#8220;Life-changing underwear<\/em> &#8221; &#8211; undergarments that really improve everyday life.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"content_element \"  x-component=\"TextBloc\" x-container=\"false\" x-data='{&quot;content&quot;:&quot;&lt;\/p&gt;\\n&lt;h2&gt;Conclusion&lt;\/h2&gt;\\n&lt;p&gt;From the idea of a Canadian fisherman to a world-renowned brand, &lt;strong&gt;SAXX&lt;\/strong&gt; has redefined the codes of men&amp;#8217;s underwear. With its technical approach and attention to comfort, it has become a benchmark for all those who seek well-being, innovation and performance in their daily lives. &quot;}'>\n\t\t<div class=\"wrapper\">\n\t\t\t<h2>Conclusion<\/h2>\n<p>From the idea of a Canadian fisherman to a world-renowned brand, <strong>SAXX<\/strong> has redefined the codes of men&#8217;s underwear. With its technical approach and attention to comfort, it has become a benchmark for all those who seek well-being, innovation and performance in their daily lives. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><section id=\"\" class=\"section   vc_custom_1759401247783\"><div class=\"container\"><div class=\"row\"><div class=\"col-sm-2\"><\/div><div class=\"col-sm-8\"><div class=\" offer widget-offers\" x-component=\"Offers\" x-container=\"true\" x-data='{&quot;css_class&quot;:[],&quot;nb_items&quot;:1}'><div class=\"offers-all\" x-component=\"OfferItem\" x-container=\"false\" x-data='{&quot;title&quot;:&quot;&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\/\/www.lepape.com\/shop\/saxx&quot;,&quot;title&quot;:&quot;D\\u00e9couvrir nos produits&quot;},&quot;button&quot;:{&quot;label&quot;:&quot;D\\u00e9couvrir nos produits&quot;,&quot;position&quot;:&quot;left&quot;},&quot;img&quot;:{&quot;url&quot;:&quot;https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Technology_Container_Image-6.png&quot;,&quot;alt&quot;:&quot;&quot;},&quot;position&quot;:&quot;&quot;}'>\n                <a href=\"https:\/\/www.lepape.com\/shop\/saxx\" title=\"\">\n                    <figure style=\"background-image:url(https:\/\/assets.lepape.com\/2025\/10\/24_SX_Web_AboutSAXX_Technology_Container_Image-6.png); align-items: baseline;\"><p><\/p><button class=\"btn btn-white w-full\">D\u00e9couvrir nos produits<\/button><\/figure>\n                <\/a>\n            <\/div><\/div><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {}<\/style><\/div><div class=\"col-sm-2\"><\/div><\/div><\/div><\/section><style>@media screen and (min-width: 576px) {}@media screen and (min-width: 992px) {.vc_custom_1759401247783{margin-top: 80px !important;margin-bottom: 80px !important;}}<\/style><\/p>\n"},"excerpt":{"rendered":"<p>Born of a simple but revolutionary idea, SAXX has become a global benchmark in men&#8217;s underwear in just a few years.<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-50117","page","type-page","status-publish","hentry","category-transverse-en","post","without-featured-image"],"acf":{"slider_univers":false,"banner_title":"","banner_text":"","banner_button_text":"","bunner_button_link":"","banner_button_color":false,"banner_button_text_color":false,"banner_image_desktop":false,"banner_image_mobile":false,"banner_background_color_dark":"","banner_background_color_clear":"","title_product_selection":"","sku_product_selection":"","product_selection_button_title":"","product_selection_button_link":"","slides":false},"author_meta":{"email":"julie.brial@lepape.com"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v25.6) - 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